The goal of this project is to experiment with new grill patterns to reface this Bluetooth speaker and to create a new brand for a new e-commerce website. I utilized the customized laser-cutting technology for a variety of new patterns. A consumer and fashion trend research have been conducted to uncover distinctively trendy and chic styles, such as Geomatrix Organic matrix, halftone reimagined, paneled facets, angular framework, pixel-mania, flowing chamfer and etc. The trends have been translated into new grill pattern designs made in Rhino 3D Grasshopper and Illustrator. And a new brand image with a logo was proposed as well.